Web Project
Biting Lemons
Films & Content Producer
Biting Lemons is an online magazine with the mission of producing meaningful, uncensored, and kind-hearted content around hard-to-talk topics, all through the intimate stories of peculiar people and their singualr life experiences.
Initial brief
A kind place to give light to real stories.
Where our tribe can watch, read, or listen to insightful content.
n.goals
Biting Lemons needed a vibrant and well-structured website in which they could organize and share all their content. They wanted their audience to feel and breath their brand and also enjoy a super easy access to BL's articles, videos and podcasts. Their three priorities were: a minimalist and on-brand aesthetic, a simple and intuitive user experience, and a nice back-end that allows them to manage and scale their multi-format content without headaches.
n.strategy
My plan was to build a site with the content as main protagonist. Categorizing it based on the way we consume it (watch, read, listen) and share it in category galleries with well-design cards easy to navigate. Together, we decided to give special attention to the interactions -such as commenting, sharing, or subscribing to the newsletter. Finally, I built them a great CMS, which I structured following the flow of their content creation process, so they can manage and scale their content base within the site without loosing their nerves.
Strategy session with BL team
Sitemaps and wireframes ideas
Visual direction and UX examples
Final design
See the highligths and featured elements.
Colorful Hero section for the home page
Animated cards to show content info
Gallery pages to show the content of each category
Jazzy Newsletter section and CTA stripes
Content page template for all the formats
