Web Project
Olearn.eu
Abroad Spanish School
Olearn.eu is a quirky Spain-based Spanish school creating smart, fun, and all-included study abroad experiences and summer camps for young adverturers looking to have the time of their lives while learning the most from a beautiful culture.
Initial brief
Two opposite styles mixed in one web.
Them: "It has to be fun and crazy, but organized and serious, a little bit messy but clean and uncluttered..." - Me: "ehm, okey..."
n.goals
The Olearn team wanted a website as bombastic as the personality they inyected into their Spanish school. For them, learning, traveling, and having fun like never before were all in the same pot, and their abroad programs were the proof. They had four things very clear. The site has to be vibrant and fun. Students must be able to book, pay, and get in touch. Their Instagram posts needed a place on the home page. And, they wanted to sell some merch.
n.strategy
After some research and design explorations we decided for a great, very on-brand style for the site. We crafted cool copys that sounded as vibrant as the design. We used a simple website structure (home, about, products... the usual). Each program had its own page, easily accesible form the navigation. We pivoted on the IG post idea haha. Finally, from the footer, students had access the blog, store (go merch!), legal info, contact info, and more features.
Strategy and on-brand ideation
Color pallet to lead the design
Visual direction for the website
Final design
See the highligths and featured elements.
Section talking about one of their values
Fun section about a benefit and colorful CTA stripe
Form to download a PDF student guide for the trip
Cards with program prices and some features
Desing ideas for IG posts strategy
